Xfinity - Young Lions Competition (2024)
If it is true that we spend over 3 years of our lives waiting for videos to
buffer, for memes to load, for an episode of our favorite TV show to
download... an unstable connection only makes it worse. And that’s a lot
of time wasted where we could be doing better things. By reminding
them of all the fun, productive, exciting things they could be doing
instead of looking at a buffering icon spin or a loading bar fill up, we can
encourage Gen Z-ers to get out there, touch grass, and live a little.
Credits:
Carla Urdaneta (Copywriter)
Awards:
US Cannes Young Lions - Silver - Film (Hispanic Market)